For many stylists, the dream of going freelance is about freedom. Freedom to choose your hours, your clients, your prices — and the direction of your career.

As we embrace the vibrant energy of May, Swanky Malone is excited to share our latest mood board, capturing the essence of the season's hair trends.
This month, we're focusing on texture, natural beauty, and authenticity - elements that resonate deeply with our salon's ethos.

I honestly could not be happier with this weather. It’s worked magic on me – and I hope it’s done wonders for your mood too. The longer days, that little bit more energy, and now an opportunity to think about renewal, fresh starts, and what we want from 2025.

 Authentic Beauty Concept—a brand built on honesty, sustainability, and mindful beauty.

As the holidays wind down, freelance hairstylists often face the notorious January quiet season. But what if this slower period could be transformed into a launching pad for your most successful year yet?

As a hairstylist, creating a thriving business goes far beyond great cuts and colours. It’s about standing out, delivering exceptional customer service, and crafting a personal brand that resonates.

Last week, my colleague Ellie and I had the pleasure of attending the  EVO On The Road event in Liverpool. This is a touring series put on by BarberEVO and SalonEVO...

In today’s digital age, online marketing has become a crucial aspect of any business, and the hairstyling industry is no exception. As a hairstylist, harnessing the power of online marketing can significantly enhance your visibility, attract new clients, and foster stronger relationships with existing customers.

In the dynamic and ever-evolving world of hairstyling, when you decide to go self employed, knowing how to build a clientele as a hairstylist is both an art and a science. Let’s explore the ways you can do this.

Becoming a freelance stylist involves consideration from a few different angles. No matter what step you are along your journey there will be something useful for you.